BRANDING PROCESS - FUNDAMENTAL PROCESS IN THE TEXTI LE INDUSTRY ORGANIZATIONS

Abstract

More companies in textile industry organizations understand that in making a decision a key factor is the performance of organizational processes. Products are becoming more numerous and increasingly resemble each other.In this conditions the brand can make the difference in a highly competitive market. Both academic specialists and professionals believes that the brand has become an intangible capital of a company which ensures its long-term profitability. In a globalized economy brand break the barriers of space enabling the company to have a great vision, far beyond its reach. Methodology was based on a bibliographical research. The research has identified the major role that brands can play both for customers and manufacturers in the textile Industry organizations. In conclusion literature and experience has shown that large companies both brands operating in B2B markets and the B2C markets, have an increasingly higher for long-term competitive advantage.

Keywords

• branding process
• business process
• customer
• manufacturer
• organizational
• organizational process