Srusti Management Review (Jun 2012)
A Workforce of One : Customising HR Practices for Optimum Performance
Abstract
In the present day world, organizations can stay in business only by delivering value to its customers. In this endeavor, those who are most valuable are the employees of the organization- Not just at any particular segment, but all. Focusing on employees has become a necessity for organizational survival. But, if the standard package/ job offer is made to all the employees working at a particular level, then it works against the objective of attracting the best talent, motivating employees for superior performance and retaining the performers within the organization. In the 21st century as increasing customization of products is necessary for any company to expand its customer base, similarly, for attracting and managing talented workforce, one size no longer fits all. As, no two employees are the same in terms of capabilities and aspirations, the organizations HR practices should also be customized and one-to-one for having optimum benefits for employer and employee- maximum advantage of the employees’ unique value at the lowest possible cost.