LES FACTEURS CLES DE SUCCES DE L’INNOVATION MANAGERIALE : CAS DES PME DE LA REGION SOUSS MASSA (AGADIR-MAROC)

Abstract

The purpose of this article is to identify the factors that might foster a successful implementation of managerial innovation. It is based on a hypothetico-deductive reasoning method emanating from a theoretical model that will be the subject of two empirical investigations. The first one is qualitative and has exploratory purposes aiming at contextualizing the model. The second is quantitave, confirmatory in nature, and concerns 58 industrial PME in Souss Massa Region by using two analysis softwares SPSS 19.0 and Smart PLS 2.0 M3. The results of the study show that the ability of PME to innovate at the managerial level is largely determined by factors emanating from the external environment. The latter provides them with a powerful mechanism for stimulating their innovation activities at the managerial level. However, in the context of this research, it appears that the factors linked to the internal environment, which are considered important in the literature, do not prove to be key success factors for managerial innovation.

Keywords

• key success factor
• managerial innovation
• environment
• pme