Assessing the Current Standing of Commodity Circulation Sphere

Abstract

From the beginning of the global pandemic 2020 and by results of the 3-rd quarter 2021 COVID-19 has been the major factor influencing both customer behavior of Russian buyers and customer market, which is facing unprecedented measures affecting customer demand. The principle goal of the research is to assess the impact of pandemic consequences on Russian customer market, key retail players and cost of foods as the most significant attribute for decision-making in buying things. The authors study customer behavior patters in the aspect of deliberate consumption trends, green eco-agenda and healthy life style, which in view of restriction rise in the 4th quarter 2021 because of pandemic is extremely acute for Russian buyers. Within the frames of evaluation of commodity circulation sphere the segment of on-line trade was investigated, as it continuous its growth and rises its market share in the segment of Food and Non-Food. Apart from that the authors compared figures of buying foods in on-line and off-lines stores.

Keywords

• retail
• customer market
• covid-19 pandemic
• category management