University Technology Buyers, A Glimpse Into Their Thoughts?

Abstract

The university technology licensing research phenomena has mostly been addressed from seller (university) point of view while the technology buyer (licensee) has mostly been ignored. This paper reverses this research trend and addresses the university technology licensing phenomenon from the buyers’ perspectives. To explore the criteria most crucial to the university technology licensing decision making process, the author undertook a national survey addressing the most influential technology licensing executive in the US. In addition, the survey also addresses several questions about the licensing of university technologies, and shed insights on why some university technologies get licensed while many others do not.