Moroccan Journal of Quantitative and Qualitative Research (Mar 2021)

Organizational factors explaining the introduction of digital technology in the company: A qualitative analysis with managers of SMEs in Agadir city

  • M'barka BOUHOUILI

DOI
https://doi.org/10.48379/IMIST.PRSM/mjqr-v2i3.22192
Journal volume & issue
Vol. 2, no. 3
pp. 83 – 91

Abstract

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Today, digital technology is being introduced everywhere in companies, which increasingly look to improve their assets in order to best meet the needs of customers, better communicate with suppliers and achieve profitability on all levels. However, there are several factors that influence the implementation of digital technologies and impact their development, they are of various types: cultural, environmental, technological and organizational... The objective of this article is to expose the main organizational factors that act on the introduction and improvement of digital technologies in organizations. We have to do this, and after having carried out a theoretical study concerning the literature review related to our research subject, conducted a qualitative study with a sample of nine managers of SMEs from various sectors of activity in the city of Agadir. The analysis of the results was carried out using the IramuTeQ software. The results of our study showed that organizational factors, including the support of top management and the role of senior management in the decision-making process as well as the participation of employees in technological projects are the most determining factors in the introduction of digital technology within the companies studied, without forgetting the availability of surplus resources and financial means.

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