PRACTICE OF FORMING INNOVATION STRATEGY IN RUSSIAN COMPANIES. PERSONNEL INVOLVEMENT EXPERIENCE

Abstract

Approaches to the formation of company’s innovation strategy are considered as one of the functional strategies. It examines terms of human capital assets and organizational culture of a company to forming innovation strategy. The article analyzes number of case studies where the essence of organizational culture is proved for company’s effective innovation strategy.

Keywords

• innovation
• innovation strategy
• intellectual capital
• corporate culture
• сorporate strategy