MENELUSURI MEKANISME KERJA SYARAF OTAK UNTUK MEMBUKA KOTAK HITAM BIAS PSIKOLOGIS DI PASAR KEUANGAN

Abstract

Neuro economics was a new science as an academic effort to explore the brain nerve when behavior wasinfluenced by psychological biases. Though neuro economics was relatively new, but it was a very interestingfield to study, especially because it was still minimal reviewed by scientists in Indonesian economy. This articleintroduced the concept of neuro economics in the role of explaining the behaviors of investors affected bypsychological biases. Some findings of neuro economics studies were to provide an understanding of this studythat contributed the development of the field of science especially behavioral finance. In addition, some of theconstraints in the development of neuro economics in Indonesia was also described as a reflection to the openingup to the spirit of science as an interdisciplinary effort to develop a comprehensive science.

Keywords

• behavior finance, neuro economics, psychological bias