KNOWLEDGE INFLUENCE ON PURCHASE INTENTION TOWARDS REMANUFACTURED MOBILE PHONES

Abstract

Consumers' knowledge exerts a great impact on their willingness to make purchase decisions. The present research studied the impact of knowledge on perceived risk, perceived value, and intentions to purchase refurbished mobile phones. Data were collected from randomly selected mobile phone users aged 18 to 50 years old and above. A closed-ended questionnaire was used to collect the data. SPSS and AMOS were utilized for data analysis. The findings indicate a positive influence of previous experience, subjective knowledge, and perceived value on purchase intention. Perceived risk has a negative effect on purchase intentions. Quality knowledge and price knowledge have negative impacts on perceived risk and positive impacts on perceived value. Perceived value is positively influenced by three dimensions of objective knowledge. The theory-based model of this research can be used in future studies on consumer behavior in remanufacturing or closed-loop supply chains. This research provides new findings regarding the influence of knowledge on purchase intention towards remanufactured products.

Keywords

• learning theory
• objective knowledge
• perceived risk
• perceived value
• previous experience
• prospect theory
• purchase intention
• remanufacturing
• subjective knowledge