International Review of Law (May 2021)
Civil liability arising from damages caused by the advertising message to its audience - a Comparative analytical studyin the Qatari and French laws
Abstract
Advertising message is the indispensable means of achieving linkage between producers and distributors on the one hand and consumers on the other. However, in order to fulfill its role, the advertising message is supposed to express truth and honesty about the characteristics of the advertised commodity or service. If the advertising message deviates from this principle, it falls under the framework of misleading and deception. and if it causes harm to whom it is addressed (whether contractor or not), the victim can claim compensation, either from the advertiser who provided the false information contained in the advertising message, or from the advertising agency that designed the message and deliberately included false and dishonest information. Based on that, and according to the comparative analytical method, we divided this research to three sections. The first one sheds light on the nature of the harmful advertising message and the parties responsible for its publication, and in the second one we talked about the civil liability of the advertising agency for the harmful advertising message. In the third section, we addressed the civil liability of the professional advertiser for the advertising harmful message.
