Construction of the meaning of parenting styles and their relationship with visual mother character design on Instagram (Study of phenomenology in new parents Gaia Parenting followers)

Abstract

This study aims to examine how the construction of meaning formed in new parents who follow parenting education accounts on Instagram, especially those formed in parenting patterns, and the appearance of the character de-sign of the mother figure. The world of parenting education is currently growing rapidly because young parents now have more access to parenting information from new sources such as social media. As a medium for sharing visual content, the appearance of Instagram content is an important aspect that must be considered because it influences and increases audience interest. The character design itself has a role in the delivery of communication on the shared content. This research was conducted to determine the construction of the meaning of parenting formed among new parents and whether the character designs dis-played are by the meaning of the formed parenting. Learning in parenting education is essential because it is related to parenting patterns formed in Indonesia, which will affect the quality of human resources. This research was conducted using a qualitative method with a phenomenological approach to digging deeper into the meaning and experience of new parents on the design of the visual char-acter of the mother figure in parenting style.