The addressee factor in modern communication of sustainable society

Abstract

The environmentally responsible behaviour of people is an important indicator of sustainable society. The anthropocentric paradigm in linguistics puts the person as a linguistic personality, producing and perceiving various speech messages, in the focus of research. The authors of the work emphasize that the addressee is an important figure of the communicative interaction. The purpose of this article is to analyse the specific features of the addressee in various areas of communication. The research material is the thanatological discourse in the epitaph genre, the religious discourse in the sermon genre, and the media discourse in the article genre. In this work such private and scientific methods as the pragmalinguistic analysis (a pragmatic description of the extralinguistic features of the addressee), as well as the discursive and the content analysis were used. The authors of the study consider a number of classifications of various types of addressees and give a typology of the addressee according to certain characteristics. It was revealed in the study that the specificity of the addressee of those discourses was determined by the sphere and the environment of communication, their social and psychological characteristics, the role and the status in a particular communicative situation.