Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics (Dec 2017)

Entrepreneurship Communication and Its Role in Business Management

  • Silvia Elena IACOB,
  • Diana Andreia HRISTACHE

Journal volume & issue
Vol. 23, no. 3
pp. 226 – 229


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Creating and developing a successful business is a complex process. The latter involves the activation of a set of ideas and principles oriented towards decision-making and action, whose purpose will later influence the prospects of present and future business development. Besides other aspects, the success of a business is, in our opinion, closely related to the way the communication component is activated. Our research aims to challenge the approach of communication from a managerial perspective, where the focus is on how entrepreneurial communication influences organizational behavior.