MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS

Abstract

The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market

Keywords

• маркетинговые коммуникации
• массовые открытые он-лайн курсы
• имидж вуза
• образова тельное пространство
• marketing communications
• massive open online courses
• the image of the university
• educational space