مجله دانشگاه علوم پزشکی گیلان (Oct 2024)
Netnography, a New Method in Nursing Research
Abstract
In the last decade, the world has faced a new phenomenon called social media or social networks, which provide easy and low-cost communication between people from different groups and countries. The high tendency to spend time online in social media is a global phenomenon that has had a profound impact on society, culture and experiences and has created new spaces for the growth of cultures and micro-cultures.