Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications

Emerging Infectious Diseases. 2017;23(4):706-708 DOI 10.3201/eid2304.161600


Journal Homepage

Journal Title: Emerging Infectious Diseases

ISSN: 1080-6040 (Print); 1080-6059 (Online)

Publisher: Centers for Disease Control and Prevention

LCC Subject Category: Medicine: Internal medicine: Infectious and parasitic diseases

Country of publisher: United States

Language of fulltext: English

Full-text formats available: PDF, HTML, XML, print



Brian J. Zikmund-Fisher
Aaron M. Scherer
Megan Knaus
Enny Das
Angela Fagerlin


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Editorial Board

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Time From Submission to Publication: 8 weeks


Abstract | Full Text

To investigate determinants of the public’s perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.