Most preference colours for Iraqi Femal clothes in university level and theire psychology efect

Abstract

Colour is part of human environ ment and is present almost every where in cluding clothes. Clours have positive and negative effects on the person's psychology. Thus we can ask the following question: what are the clours preffered by the Iraqi females in the university level and what is the lightness and purity of these colours and their effect on their psychology? In this research we included 563 Baghdad university female student for the year 2005-2006. The question are included anumber of qnestions that gave answers to the research main objectives.