VISUAL COMPONENT OF INTERNET EDITIONS AS A FACTOR IN THEIR POSITIONING AND PROMOTION

Abstract

Purpose. Identify the specificity of the perception by consumer media through its adaptation in the form of an Internet resource. Consider the possibility of establishing universal principles of design online version of the printed edition, simplified as much as possible and comfortable to use, paying particular attention to the design and layout of the publication, including news blocks, which important for the development of media in social science. Methodology. The article is an summary of original study based on the results of focus groups conducted in the context of the present topic. Methodology comprise the analytical study and psychoanalysis. Results. The results of the study are that the authors try to identify the main features of the development of the Internet version of the print edition of its region. The result of this work demonstrates the universal ways of mapping the functional and visual component layout of the site, which can be applied in the same media. Authors try to focus on the main page of the online version of the publication and attach the particular importance to the selection of fonts and color palettes for design that promotes a more comfortable use of the resource and also note the importance of adapting the site to the mobile version. Practical implications. The results of the study can be applied in the field of social psychology, advertising, design and journalism.

Keywords

• печатное издание
• восприятие
• Интернет-издание
• дизайн сайта
• влияние на потребителя
• средства массовой информации
• продвижение сайта