THE MEANINGFUL ROLE OF CEO AT THE LEADING AMERICAN UNIVERSITIES IN THE CONTEXT OF STRATEGIC MANAGEMENT

Abstract

The article is dedicated to the investigation of the essential CEO role in the contemporary processes of the leading American universities development. It reveals the necessity of business strategy and tactics implementing it the structural work of the scientific-research and educational units. It is proved that the logic of CEO activity should be correlated with strategic thinking and strategic planning. The innovations are estimated as stimulant factors of effective university work led by CEO aware of the newest business trends and techniques. Manager skills are proved to be the most adequate CEO activity pattern.

Keywords

• ceo
• strategic management
• strategic thinking
• strategic planning
• university
• business strategy
• innovation