Sport TK (Dec 2023)

Enhancing sport brand preference in football: A psycho-branding model

Akbar Jaberi,
María Luisa Zagalaz-Sánchez

Affiliations

Akbar Jaberi: Department of Sport Management, Faculty of Physical Education and Sport Sciences, Shahid Bahonar University of Kerman, Kerman, Iran.
María Luisa Zagalaz-Sánchez: ORCiD; Faculty of Humanities and Educational Sciences, University of Jaén, 23071 Jaén, Spain.

DOI: https://doi.org/10.6018/sportk.528311
Journal volume & issue: Vol. 12

Abstract

Article accepted. The article will be published here soon. Pending final quality checks.

Published in Sport TK

ISSN: 2254-4070 (Print); 2340-8812 (Online)
Publisher: Universidad de Murcia
Country of publisher: Spain
LCC subjects: Geography. Anthropology. Recreation: Recreation. Leisure: Sports
Website: https://revistas.um.es/sportk

About the journal