Research and analysis of the current situation of the learning needs of Chinese middle-aged and elderly users

Abstract

As the issue of aging society gradually emerges, it has attracted widespread attention from society. Among them, the issue of the demand of some elderly groups for online course learning has also caught the attention of the authors. The aim of this thesis research is therefore to help the elderly adapt to an intelligent society as an entry point, to enable them to embrace the beauty of the Internet and to promote the achievement of active aging as the ultimate goal. This paper uses questionnaires and interviews to research older people aged 55-60 through online and offline research. It also provides research data to discover the current problems of elderly users and proposes solutions. It provides new directions for companies to develop business models for the elderly.It also enriches the theoretical connotation of the concept of senior communication and allows for further cross-disciplinary field integration between aging communication and business strategy.