PERCEPTION AND INTERPRETATION AT THE CORE OF COMMUNICATION

Abstract

A theoretical-review approach to visually mediated communication is offered, and the emphasis is on how visual stimuli affect the subconscious mind and how they can influence an individual's reactions. The environment is constantly changing, and one of the factors for this is the constant exchange of visual information. That is why the assumption is made that visual intelligence is of particular importance in selection in the sea of information. In this context, the effectiveness of communication is largely measured by the emotional effect it evokes. Of particular importance is the filtering of the useful from the unnecessary, and it is important to assess the need for visual communication. The other assumption is that the essence of visual intelligence, in turn, is rooted in the awareness and management of a critical evaluation of perception (1).

Keywords

• communication
• subconscious
• visual stimuli
• personality
• sensory experiences