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Rituals and their transcendence in Corporate Culture

Journal of Arts and Humanities. 2013;2(3):21-34


Journal Homepage

Journal Title: Journal of Arts and Humanities

ISSN: 2167-9053 (Online)

Publisher: MIR Center Press

Society/Institution: Maryland Institute of Research

LCC Subject Category: General Works: History of scholarship and learning. The humanities | Social Sciences: Social sciences (General)

Country of publisher: United States

Language of fulltext: Spanish, French, English

Full-text formats available: PDF



Zahaira F. González F. González


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Time From Submission to Publication: 4 weeks


Abstract | Full Text

<p style="text-align: justify;"><em><span style="font-size: 9pt; font-family: 'Calibri','sans-serif';">The <span style="color: black;">organization is structured in a "hard" and “soft” system, </span></span></em><span class="mediumtext"><em><span style="font-size: 9pt; font-family: 'Calibri','sans-serif'; background: none repeat scroll 0% 0% white;">o</span></em></span><em><span style="font-size: 9pt; font-family: 'Calibri','sans-serif'; color: black;">ur research was focused on the image (soft system) and the result presents the importance to create a strong corporate culture (CC), to simultaneously enhance the positive image as well as the economic results (benefits). The Object of the study are</span></em><em><span style="font-size: 9pt; font-family: 'Calibri','sans-serif';"> working-hours<span style="color: black;"> dedicated to consolidate the rites and rituals as part of the CC implemented in Wal Mart SuperCenter (store No. 2346) in Mexico. We want to know if is possible to classify and measure the CC through the “Rites and Rituals”.</span> </span></em><em><span style="font-size: 9pt; font-family: 'Calibri','sans-serif';">On the basis of the results obtained and the manner in which our research evolved, we believe that it is possible to draw the conclusion that corporate culture can be numerically measured in terms of manhours. The rituals with the greater numerical representation within the company are the administrative ones, leading us to consider that the company is principally concerned with maintaining an open and continuous communication with its employees.</span></em></p>