PRECEDENT PHENOMENON “THE LORD OF THE RINGS” IN THE RUSSIAN MEDIA DISCOURSE

Abstract

In the context of world globalization, a person is constantly influenced by modern media, a powerful means of suggestion, mind control. The media do not simply describe the reality and objectively record the events taking place around them. They are directly or indirectly in overt or covert form processes in society. The article analyzes the functioning of precedent phenomena from the novel “The Lord of the Rings” by J.R.R. Tolkien. The wide popularity of the plots and names of the main characters of the novel allows us to say that they entered and were entrenched in the cognitive base of representatives of our linguistic culture, since the novel raises such eternal topics as the struggle between good and evil, the meaning of power, the role of man in the life of society, the problem of preservation nature and many others. Since in the political media many situations are presented as a confrontation between good and evil, the struggle for power, the precedent phenomena from “The Lord of the Rings” are good means of representing the subjects of political events. The precedent phenomenon of “lord of the rings” in media texts actualized when describing political, social problems, issues of science and sports. Modeling of images occurs by means of the key units “lord” and “ring”, making up a single integral structure, referring to the well-known novel by J.R.R. Tolkien. The analysis of the functioning features of the precedent units included in “The Lord of the Rings” allows us to establish the linguistic mechanisms of their “deployment” in the media discourse and come to the conclusion about the specifics of the fragment of the worldview, fixed in precedent phenomena.

Keywords

• precedent phenomena
• precedent texts
• precedent onyms
• political communication
• mass media
• connotation
• the lord of the rings