Examining the exposure-reception-retention link in realistic communication environments via VR and eye-tracking: The VR billboard paradigm

• Ralf Schmälzle,
• Sue Lim,
• Hee Jung Cho,
• Juncheng Wu,
• Gary Bente

Affiliations

Ralf Schmälzle

Sue Lim

Hee Jung Cho

Juncheng Wu

Gary Bente