Gender and social conformity: Do men and women respond differently to social pressure to vote?

Abstract

In this paper, we re-analyze data from a large-scale field experiment (N = 344,084) on voter turnout in order to determine whether men and women respond differently to social pressure aimed at voter mobilization. To date, there have been mixed results regarding the interaction between a person’s gender and receptivity to social influence. On the whole, our analyses confirm prior findings that social pressure increases voter turnout but uncover little to no evidence of gender differences in receptivity to social pressure cues in the context of political participation.

Keywords

• social influence
• voter turnout
• field experiment
• gender
• prosociality