REPRESENTATION OF REALITY IN THE DYNAMIC SCOPE OF THE HETEROGENEOUS SCREEN TEXT (CASE STUDY OF FILM TEXT “MIDNIGHT IN PARIS” AND THE TELETEXT “MORNING OF THE FRIDAY”)

Abstract

Aim. The aim is to describe the interaction between verbal and non-verbal units generating meaning in the dynamic scope of the screen heterogeneous text. Methodology. The main bulk of the work is the analysis of the mass culture texts – film texts and teletexts. The research is based on feature film “Midnight in Paris” and TV show “Morning of the Friday” (season 6, episode 38) at the level of several shots. Chosen fragments are divided into structural units and their meanings as separate components of the text and then the ways of generating new meanings by the means of their constellation with each other in different fragments of the narration are analysed. To structure and regulate the process of the study the following methods are used: philosophical general-logical; general scientific and empirical; disciplinary methods.Results. The author comes to the conclusion that in space-time continuum of the text the meaning of verbal and non-verbal units depends not only on their position within one or two shots but also on juxtaposition in syntagmatic of screen speech – in the chain of shots, which is named “constellation” in this work. Besides, it is concluded that constellation of verbal and non-verbal units creates the mimetic layer of the text – the world of the imaginary universum, the field of action of audio-visual narration, which is perceived by the viewer directly. Research implications. In the conclusion it is stated that the perspectives of the further study of the constellation of the polycode-multimodal text verbal and non-verbal units will allow linguists to gain deeper insight in the mechanisms of the mass culture screen texts manipulation with the viewer consciousness.

Keywords

• polycode-multimodal text
• the screen speech
• screen language
• non-verbal units
• audial units
• verbal units