COMMUNICATION MECHANISM OF TERRITORY BRANDING

Abstract

The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences, as well as the types of feedback. The basic types of branding communications are discussed.

Keywords

• communication
• positioning
• target audience
• territory branding
• territory marketing
• branding communications
• communication mechanism