TOURIST SATISFACTION AND REVISIT INTENTION: THE ROLE OF ATTRACTION, ACCESSIBILITY, AND FACILITIES OF WATER PARK TOURISM

Abstract

Although it is crucial to investigate the effect of tourism components on satisfaction and revisit intention, there has not been any similar study that specifically explores the perception of young tourists visiting water parks. This study aims to investigate the effect of attraction, accessibility, and facilities on satisfaction and revisit intention. Using quantitative research methods with 269 young water park tourists, the data were analyzed by using SEM-PLS modeling. The results reveal that attraction, accessibility, and main facilities are significant predictors of satisfaction and revisit intention of young wate r park tourists. Meanwhile, the role of supporting facilities is not as important as the main ones. Support facilities do not impact revisit intention through young tourist satisfaction, even though tourists are satisfied with the support facilities, these supporting facilities do not make them intend to revisit. This study also discovers an interesting finding, that support facilities, both directly and indirectly, had no effect on revisit intention, and satisfaction does not mediate the effect of support facilities on revisit intention. These findings provide a meaningful insight for water park managers to provide tourism components that satisfy visitors so they have a strong intention to revisit.

Keywords

• water park attraction
• accessibility
• facilities
• satisfaction
• revisit intention