Green marketing: A new lifeline for the MNC’s

Abstract

We invoke all supporting earth sitting at ease or rising up, standing or going on our way with our right foot and with our left we will not reel upon the earth’s thus began the journey of the civilized man of the yore on the planet earth. But somewhere on the way, he somehow lost that bhaya and bhakti and instead, arrogated to him the right to slit opens the earth, despite its known adverse impact on the other flora and fauna, for mining her hidden treasure. The study clearly depicts that the companies who emerges as the clear winner are those who are concerned for their planet as they believe in the philosophy that ‘green and steady wins the race.’

Keywords

• Environmental sustainability
• Competitive advantage
• Greener balance sheets