Specific Innovation Projects of the Retail Chain ‘Magnit’ and Their Risk Management

Abstract

Today in conditions of severe competition of commercial enterprises it is necessary to upgrade their work by using different methods, one of them is the development and introduction of innovation projects. However, when an innovation project is worked out each developer faces certain risks requiring high-quality and effective management. Risk management in innovation projects is a complicated process, which is connected with the high level of uncertainty typical of innovation projects. Therefore, to manager risks of innovation projects highlyqualified personnel with sufficient knowledge and information is essential. The author studied the notion ‘innovation project’, investigated the causes of innovation risk rising and provided their classification. Apart from that, innovation projects of the retail chain ‘Magnit’ were analyzed, key problems of managing risks of innovation projects were identified and recommendations on resolving such problems were put forward.

Keywords

• инновации
• инновационные технологии
• торговое предприятие
• торговая розничная сеть
• риски
• внешние риски
• внутренние риски