Cihan University-Erbil Journal of Humanities and Social Sciences (Jun 2023)

Exploring Users’ Intentions for Using Mobile payment Applications, Based on Unified Theory of Acceptance and Use of Technology Theory

  • Alaa S. Jameel,
  • Sameer S. Hamdi,
  • Mohammed A. Karem,
  • Ahmed S. Alheety

DOI
https://doi.org/10.24086/cuejhss.v7n1y2023.pp148-153
Journal volume & issue
Vol. 7, no. 1

Abstract

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The objective of this study is to assess the behavioral intention (BI) of users to use Mobile-Payment based on their behavior. The study used the convenience sampling technique to collect the data from users. 198 questionnaires were analyzed by Smart-PLS 3 to assess the proposed model. The results showed that performance expectancy, facilitating conditions, Social influence, and Trust has a positive and significant impact on BI to use of Mobile Payment. in contrast, the Effort expectancy has an insignificant impact on BI to use M-payment. This study could provide insights that can be valuable for businesses and developers in designing and promoting mobile payment applications that cater to users' preferences and needs.

Keywords