MANAGEMENT STRATEGIES FOR THE IMPLEMENTATION OF THE STORK NETWORK MODEL AT A PUBLIC MATERNITY IN CURITIBA

Abstract

The objective was to analyze the strategies adopted for the implementation of the guidelines of the Stork Network from managers’ perspective. An exploratory research with a quantitative and qualitative approach was undertaken. The data were collected in 2015 through interviews with three strategic managers from a common-risk maternity hospital in a capital in the South of Brazil. The analysis method of the Collective Subject Discourse was used with the software Qualiquantisoft®. The following categories emerged as results, among others: Strategies for the implementation of the Care Model, and Strategies for the structural reorganization of the management model, which lead to the implementation of the care model recommended by the Stork Network. In the light of this research, it can be concluded that the management’s proposal to implement a humanized care model based on scientific evidence is under construction, with valuable advances, the teams’ effort and the valuation of the professional who drives the change actions, putting in practice the continuous improvement of care.

Keywords

• Public health policies
• Maternal-infant health
• Birthing centers
• Health management