Fresh perspectives on multimodal argument reconstruction

Abstract

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The present contribution exemplifies current models for argument reconstruction on an environmental protection print-ad, identifying deficits in the way the models account for multimodal argumentation. Based on this critical review, three general research perspectives are suggested for making argument reconstruction maximally multimodal: the reach and logic of semiotic modes, multimodal coherence, and genre-specific multimodal discourse structure.

Keywords

• multimodal argumentation
• multimodal coherence
• reach of mode
• argument reconstruction
• discourse semantics