Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie (Dec 2017)

THE SERVICES FOR ALL – CONCEPT OF OUR DAYS

  • GABRIEL SANDA

Journal volume & issue
Vol. 2, no. special issue
pp. 108 – 113

Abstract

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The aim of the paper is to show readers the importance of building customer relationships in services.. The competitive advantage of any company should be the building of customers relationships with customer. It is easier to have loyal customers than to try to attract new ones. A loyal customer will tell other people about his experience if he is satisfied with the services offered. Unfortunately, many managers do not research about the importance of quality models and the influence of quality on the satisfaction of the customer. The satisfaction of the customer will lead to the creation of strong relationships between companies and the customer.

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