MARKING THE SEMIOTIC BORDER “OUR WORLD” AND “THE ALIEN WORLD” AS THE MEANS OF DISCURSIVE CONSTRUCTION OF AN INDIVIDUAL’S IDENTITY

Abstract

The article deals with the study of processes of individual and group identification design. The research is based on the commentaries in social networking. The signs of political differentiation in the society are analyzed: the discursive practices reflecting different ideological views, linguistic means marking semiotic border “our world” and “the alien world”, various oppositions in intercultural and intracultural fields. Particular attention is paid to the analysis of slang used by different ideological groups, mythological and stereotype structures, language semantic processes which produce new axiological values. Productive word-formation models, describe the mechanisms of paronimic attraction, phoneme and graphic variations and other means of ironic evaluation and sarcasm are revealed.

Keywords

• социальные сети
• политическая самоидентификация
• маркеры идентичности
• дискурсивное поведение
• семиотическая оппозиция
• кодовая фраза
• словесный ярлык
• сленг
• ликоугрожающие акты
• social networking
• political self-identification
• identity markers
• discursive behavior
• semiotic opposition
• code phrase
• word label
• slang
• face-threatening acts