¡Que la fuerza te acompañe! Culturismo y cultura popular

Abstract

This paper examines body-building as a result of the corporal technologies of early XXI th century, and also as a popular practice that erases social borders between the walls of the gym. My purpose is to interrogate the bodybuilding magazines, and particularly, the publicity dedicated to products for instructors, in order to investigate the bond between body and popular culture in a post-Hiroshima and post-clonation World.