The classification of types and purviews of benchmarking in the system of enterprise management

Abstract

Generalized description of benchmarking as instrument of the standard testing of efficiency of activity of enterprise in an external and internal business environment. Classification is conducted, the features of types of benchmarking are exposed and the spheres of their application are grounded in the system of management of enterprise.

Keywords

• competition analysis
• marketing research
• benchmarking
• strategy