THE MARKETING STRATEGY OF SOCIO-ECONOMIC DEVELOPMENT OF UKRAINE'S REGIONS

Abstract

In article the directions of the strategic economic development projects realization of Ukraine's regions of conditions in view of increase necessity role of real economics sector. With the marketing's help approaches the basic socio-economic activity directions in Ukraine's regions are determined, with marketing researches use the analysis of the current situation and comparison of the appropriate parameters among themselves is carried out, the factors having influence on a priority distant neck development of regions are allocated the offers of the marketing's complex tools use for achievement of object in views are formulated. The question of scientific and personnel maintenance necessity of the region's basic branches is put. The perspective ways independed socio-economic of areas development, in particular with the help of strategic partnership, creation cluster, perfection of technological parks work and research centres are offered.

Keywords

• регіональна економіка
• управління регіоном
• стратегічне партнерство
• кластер
• маркетинг регіону
• маркетинг партнерських стосунків