Patin fish is a fisheries commodity that has great potential in Barito Kuala Regency. The advantage of patin fish (Pangasius hypophthalmus) as a cultivation commodity is that patin fish easily adapt to changes in the environment, and grow normally in limited ponds. The research aims to analyze the characteristics of the patin fish rearing business in Beringin Village. This research was carried out in Beringin Village, Alalak District, Barito Kuala Regency, South Kalimantan. According to data from the Food Security and Fisheries Service of Barito Kuala Regency, there are 5 groups of fish cultivators in Beringin Village, Alalak District, who carry out rearing patin fish cultivation activities. Price of patin fish in Beringin Village range between IDR 16,000/Kg to IDR 20,000/kg. Fish distribution is carried out through land and river transportation. The pattern of selling fish includes links between cultivator to trader gatherer, trader retailers and consumers.