Post-pandemic Challenges and Evolutions for the Romanian E-Commerce Market

Abstract

The purpose of the present paper is to provide an in-depth analysis of Romanian e-commerce under the influence of Covid-19 and to highlight the positive evolution of the e-commerce phenomenon in Romania. Amid the Covid-19 pandemic, the Romanian e-commerce market has known an upward evolution, of progressive growth. This led to the situation where large numbers of well-established players that used to be present exclusively offline on the retail market have chosen to concentrate a significant amount of their resources in transferring their business online, but also to the emergence of new participants that have been mesmerized by the appeal of e-commerce, in general, and by the extremely good results of the Romanian e-commerce market, in particular. The fact that the prospects are good for the Romanian e-commerce market is an opinion unanimously shared by many local entrepreneurs and is also confirmed by the yearly increase in sales.

Keywords

• e-commerce
• marketing strategies
• online business