The problem of national identity of design on the example of the design strategy of the Dresden workshop

Abstract

The issue of national design identity in modern design culture has made the turning point of the design industry more acute in the Fourth Industrial Revolution. The history of the national design school reveals fundamental approaches to the dialogue between tradition and innovation, national and universal in design. The Dresden workshops created the world's first progressive industrial model of design development within the framework of the new, essentially national culture of Germany at the end of the 19th century. For the first time, design became a link in the whole manufacturing cycle - from design to end product. The specifically national features of the Dresden design school are highlighted, including: democratic principles of design, economic feasibility, combination of machine- and hand-made technologies to increase the aesthetic potential of production, traditional prototype adaptation techniques, etc. The design strategy chosen created a viable design and production association that gave rise to the Modern Movement and the famous Bauhaus school.

Keywords

• design
• industrial aesthetics
• functionalism
• stylization