A Social Media Framework of Cultural Museums

Advances in Hospitality and Tourism Research. 2017;5(2):101-119


Journal Homepage

Journal Title: Advances in Hospitality and Tourism Research

ISSN: 2147-9100 (Print); 2148-7316 (Online)

Publisher: Akdeniz University Tourism Faculty

LCC Subject Category: Technology: Home economics: Hospitality industry. Hotels, clubs, restaurants, etc. Food service | Geography. Anthropology. Recreation: Geography (General)

Country of publisher: Turkey

Language of fulltext: English

Full-text formats available: PDF






Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 25 weeks


Abstract | Full Text

Museums are regarded as cultural products and the core attractions of a destination that offer cultural, historical and artistic possessions for locals as well as tourists. Technological developments in communication have also contributed to the museum pre-, onsite and postexperience of visitors. Thereby, social media enables the museums to extend their networks also on an international basis with up-to-date and credible information about current researches, special events, new exhibitions, excavations in process, and promotional activities. In this sense, this study demonstrates how social media is used by the museums through a research about the Facebook accounts of 10 well-known international museums. Thus, a 32-category framework is created based on the performances of each social media account eventually, this research provides insights into creation of an effective social media account with the emphasis on certain categories’ role to draw and maintain the interest of followers.