Marketing doświadczeń a budowanie interakcji konsumenta w środowisku wirtualnym

Abstract

This article shows the impact of marketing experience in the development of consumerinteraction in the online environment. Attention is paid to stimuli interactions andelements (tools) that build interaction through different media experience (ie. Web page,portals, social media, etc.). The article also presents company examples that use marketingexperience in the virtual environment.

Keywords

• marketing experience, interaction tools, design experience