Application of the Expanded Theory of Planned Behavior in Intercity Travel Behavior

Abstract

Congestion in intercity corridors of metropolitan area has been increasing steadily. To alleviate congestion, many major investment projects, such as the high speed railway projects, were proposed by agency. To evaluate the adequacy and efficiency of these projects, the intercity travel behavior should be analyzed in metropolitan area. The paper constructed a Multiple Indicators and Multiple Causes (MIMIC) model according to an expanded theory of planned behavior (TPB) to study the travel behavior of choosing from the choice set of the traditional train, the high speed railway and the coach by demographic and psychological factors. Through empirical data collection and analysis, we found that demographic factors of travelers indeed positively engender the latent variables in MIMIC, and descriptive norm and habit had direct or indirect significant effect on travel behavior and intention. On the basis of the effect of psychological constructors of the expanded TPB on the intercity travel behavior and differentiation of traveler's demographic characteristics, the agency can make reasonable policies and proper information for the intercity transportation. The results will support the basic theory of optimizing the transportation system in metropolitan area. Implications for researchers and suggestions for future research are also addressed in this study.