Emotional and Aesthetic Values as Basis for Popularity of TV Programs: Contrastive-Comparative Experience

Abstract

The article is devoted to the problem of identifying the competitive advantages of journalistic TV works. The analysis technique is based on a comparison of the format-forming features of two TV programs that are similar in terms of display subject, subject matter, functions, genres, and other features. The issues of current trends in the television industry are considered. The author focuses on the specifics of the development of criminal journalism on Russian television. The material of a comparative analysis of the programs “The investigation was conducted ...” with Leonid Kanevsky (NTV) and “Legends of the Soviet detective” (TK “Zvezda”) did not become the subject of wide study, despite the rather long existence of the projects. It is argued that due to the fact that on domestic television today there are a large number of programs that are largely identical in terms of format-forming features, it becomes important to understand the benefits that further provide the viewer’s attention and the rating of the TV channel. It is shown that a comparative analysis allows understanding the needs of the audience, based on which in the future it is possible to model the conceptual features of programs. It is concluded that journalistic projects develop according to the laws of marketing: those products that have the following advantages are “sold” more successfully: emotional values, functions unusual for journalism, art values, etc.

Keywords

• tv program
• tv channel
• criminal journalism
• crime tv programs
• formative features