Anuario Facultad de Ciencias Económicas y Empresariales (Jun 2016)

Diagnostical Procedure for Logistical Management in Turistical Entities

  • Libia Arlen Fergusson-Álvarez,
  • Damaris Valdés-Ferrer,
  • Oscar Parada-Gutiérrez

Journal volume & issue
Vol. 1, no. 0
pp. 72 – 90

Abstract

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This research aims to design a diagnostic procedure of the logistics management for turistical entities, they could be hotels or not. This procedure was validated in Commercial Branch Caracol Santiago de Cuba and finally, different actions for the detected problems were proposed with the objective of improving the logistics management of the organization. To develop this research various tools and techniques served as support, such as: surveys, SPSS software (Statistical Package for Social Sciences) 15.0 version and Decision 1.0 version, exponential smoothing, Cronbach's Alpha, the coefficient of Kendall W, financial and logistical indicators, the ABC or Pareto Method, the matrices for the classification of stocks and suppliers, among others. This research made possible the design of a diagnostic procedure for logistical management for turistical entities. And it was validated in the Comercial Branch Caracol Santiago, which allowed the proposition of improvement actions for increasing customer satisfaction.

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