Consumer society, hedonism and healthy selfishness on DINK -double income no kids–couples in the city of Medellin, Colombia

Abstract

Objective. To inquire about the characteristics, dynamics and perspectives of the phenomenon of the DINK (Double Income, No Kids) couples in the city of Medellin (Colombia). Methodology. It was qualitative research. Results and conclusions. 11 DINK couples were identified, the presence of hedonism and the constant search for healthy selfishness was meaningful, which invites couples to have a lifestyle marked by self-realization.

Keywords

• healthy selfishness
• hedonism
• dink couples
• consumer society