Designing an Organizational Coaching Model for Public Organizations: An Organizational Soft Productivity Approach

Abstract

Organizational Coaching is a strategic learning tool which is rapidly growing as a new form of leadership development and has become one of the most popular personal development devices. It has been acknowledged as a field whose major function is to facilitate reform and development through unlocking the full potentials of organizational human resources that can trigger success in any company and boost organizational productivity. The purpose of this research was hence to design an organizational Coaching model for state organizations through exploration of mental concepts and personal experiences via elicitation of personal attitudes qualitatively. Therefore, employing a content analysis approach, we conducted detailed semi-structured interviews with 12 experts who had accredited publications in the field of training. Qualitative content analysis method was employed inductively to access various layers and dimensions of the concepts. Consequently, 80 primary codes were extracted and merged out of which 51 initial codes were approved. Subsequently, the resultant codes were sorted out into 10 major categories which were further categorized into 3 factors of trainer characteristics, trainee characteristics, and organizational characteristics.

Keywords

• organizational coaching
• qualitative approach
• soft productivity
• coaching