The relationships between social media exposure, food craving, cognitive impulsivity and cognitive restraint

Abstract

Plain English summary Young adults are increasingly using social media to share images, videos and opinions on a wide range of areas including food. Young people discuss recipes tips, nutritional opinions or specific diet advice. Online platforms expose young people to a set of contradictory data, often generalist, and non-individualized advice that can create the feeling of being overwhelmed by information. This study aimed to understand the potential impact of this increasingly frequent exposure to social media on eating behaviors of young adults. The results showed that longer exposure times to social media were indirectly linked to an irrepressible urge to eat via increased impulsivity. High impulsivity scores were also indirectly related to food craving via food restriction. A better understanding of the links between social media, food craving and eating behaviors could help researchers and clinicians to better guide young adults in their use and appropriation of social media food contents. By knowing more precisely the processes at work behind exposure to social media, it can become possible to undertake awareness actions in order to prevent the development of subsequent eating issues.

Keywords

• Social media
• Cognitive impulsivity
• Food craving
• Cognitive restraint